The fascination with Sanxingdui lies not just in its mysterious, otherworldly relics, mythical tales and thousands years of history.

Thanks to its constant output of cultural creation, leveraging modern digital technologies in exhibition displays and groundbreaking cooperation with video games producers, the ancient site continues to attract global interest from the younger generation.

By heading to Sichuan province to visit both Sanxingdui Museum and TiMi Studio Group, China Daily hopes to find out what it really takes to deliver the goods on the digital age's Cultural Frontline.