Florasis, a beauty company in Hangzhou, has unveiled online overseas official flagship store, promoting the global digital trade development of Chinese beauty brands.

The platform operates under a DTC direct sales model in 100 countries and regions worldwide.

Florasis enters the overseas market with medium & high-end positioning, and combines traditional Chinese culture with oriental aesthetics, which is deeply favored by overseas consumers. 

Through co-creation of overseas users, it can make products according to different needs for different groups, promoting Chinese culture and showcasing the brand’s international influence.