The uncertainty of worldwide epidemic spreading and the normalization of epidemic prevention and control measures have brought foreign trade enterprises’ overseas business trips to a halt. Obtaining orders by attending overseas exhibitions is no longer a choice these days. As a result, digital exhibitions have now become a new way to attract clients.

A series of “Hangzhou measures” have been taken to support and stabilize foreign trade through innovative digital exhibitions. Exhibition modes like online exhibition only, substitute exhibiting, and online-offline exhibition are well received. The innovative idea of “exhibits displayed in overseas exhibition, buyers arrive at the exhibition hall, exhibitors go online, talk instantly, operate secondarily” has provided a practical solution in a time when it is hard for enterprises to attend overseas exhibitions and expand foreign market.